Jennifer Potvin

Jennifer leads Strategy and Partnerships at HealthPRO Canada, the country’s leading group contracting provider for healthcare, dedicated to connecting teams across 2,000 healthcare facilities with the essential supplies and solutions needed to deliver high-quality care to Canadians. She oversees the Corporate Excellence department, driving strategic growth initiatives, corporate responsibility and sustainability, public affairs, marketing, and communications.

Before joining HealthPRO Canada in 2012, Jennifer honed her expertise in strategic communications and public relations, advising renowned international brands such as Unilever, Barilla, Cadbury, and the Four Seasons Hotels. Her work has been recognized with multiple awards from the International Association of Business Communicators and the Canadian Public Relations Society. Earlier in her career, she worked as a morning show producer and on-air reporter for Montreal’s leading English radio stations.

Jennifer holds a Bachelor of Commerce in Marketing from the John Molson School of Business (Concordia University) and a Digital Marketing certificate from Cornell University. She has also earned an ESG Designation from the Rotman School of Management at the University of Toronto.